Customers can access product details with a simple tap on their smartphone

With NFC-enabled Electronic Shelf Labels (ESL), wrong price indication, non-transparent processes, and unsatisfactory customer interactions are a thing of the past. In retail, the NFC technology significantly adds up to standard ESLs which display the price and facilitate the stock management, by enabling price updates at any time, simplified customer interactions, reassignments, firmware updates, and much more via a simple tap on an NFC-enabled smartphone.

Using NFC, retailers can update the contents of the ESL device – such as price or information regarding special promotions – immediately, more than twice a day and without the need for an additional power source. Employees simply update the relevant content via a simple tap on their NFC-enabled smartphones. They can synchronize the prices between the cash register and the shelf to avoid delays or dissatisfied customers. The ESL can be reassigned to another product via NFC which enhances flexibility. ESL firmware updates can be carried out via NFC-enabled smartphones as well, saving time and reducing overall costs for there retailer.